Eagle Magazine

Business is Strong at Super Strong Fitness

Story by Brad Cersonarlson, Photos by Jim Pet

Jeff Kempthorne is happy to tell you how his fitness studio’s slow-motion approach to strength training can benefit almost anyone – if you can catch him for a few minutes.

In usually rapid succession, clients come to his Super Strong Fitness studio on Iron Eagle Drive for 20-minute workouts. Demand for the sessions is strong enough to prompt him to consider increasing studio availability and adding trainers soon. Meanwhile, he is taking note of how recent developments in his business align with trends in physical fitness and in the Eagle community.

Kempthorne said recently that in the year and a half since he acquired the now nearly 12-year old Eagle business, Super Strong Fitness almost doubled its client headcount. The diverse group of devotees to the virtually sweat-free workouts includes businesspeople on the go, retirees looking to improve their golf games, new mothers looking to add strength while losing baby weight, assorted parents with limited time to get away, and youth athletes.

“My clients range from 13 to 88 years old,” he said. “The slow-motion approach to strength training, pioneered in the early 1980s, can help the practitioner work muscles in a more targeted and efficient way and in turn optimize recovery between workouts,” said Kempthorne.  It also provides a noteworthy contrast to some physical moves people make in everyday life.

“You pick up a suitcase, pull it and then throw it onto a bed or into a car trunk. You lift the weight, but acceleration and momentum are helping you,” he said. “You are not using your muscles to the full extent. And that (action) puts in jeopardy joints and ligaments while potentially adding strain.”

Kempthorne spends considerable time and effort studying the SuperSlow protocol that Ken Hutchins developed in the early 1980s. In the Eagle studio and in California, Kempthorne has worked with Adam Zickerman, a trainer and best-selling author who is a well-known proponent of the protocol.

“By correctly following this training process, Super Strong Fitness clients – who select from among 10 medical-grade machines – aim to position their muscles to safely do nearly all of the work, directly and without the aid of acceleration and momentum,” Kempthorne said. The targeted approach reduces injury risk but places a premium on post-workout recovery, which is why clients can’t come in more than twice per week. Clients also benefit from the accountability of the one-on-one sessions, priced to compete well with other physical trainers in the Boise area.

Kempthorne, 36, married and with a young son under a year old, got into physical training after finding out his mother had started a weight lifting regimen. From his parents, Patricia and Dirk Kempthorne (former Boise mayor, U.S. senator, Idaho governor and U.S. Interior secretary), he learned lessons he has since applied in business. These include believing in what you are doing, working hard, and realizing other people are affected.

A New Way to Exercise

By Nicole Sharp, Photography by Pete Grady

There is a gym turning heads in Eagle where trainers stay by your side, cheering you through each exercise. The machines are medical grade, the success stories abundant, and the cost affordable. Oh, and you’re only allowed to exercise two times a week in 20 minute sessions.

The gym is called Superslow Zone. I was pleased to meet with General Manager and Trainer Jeff Kempthorn, along with owners Rob Imerson, Cary Imerson, and Patricia Kempthorn, in order to make sense of this exercise regimen that goes against everything we know about fitness.

The idea of slow motion exercise comes from the work of Ken Hutchin, who set out to find a way to strengthen patients diagnosed with osteoporosis. Eventually, he found that slow motion exercise not only strengthened his patients, but also helped to reverse osteoporosis while being easy on joints.

Patricia Kempthorn, a client-turned-owner (and Idaho’s former First Lady), is a prime example of how this system can change a life. Several years ago, she had the opportunity to try this life-changing program.

“I’ve never been an athlete, and I’ve never really connected with exercise before. It was always a chore,” she said. After four sessions, not only did she notice improvement, but she was also convinced the system works.

Two years later, she can see differences in all areas of her life, including her physical strength, core strength, and even her improved immune system, to name a few.

“Twenty minutes of exercise just two times a week goes against everything we’ve ever been taught,” Jeff said. While it may not be conventional, the success stories can’t be denied. During a typical work out, a trainer is with you the entire time, recording reps and encouraging you to continue.

Safety is key—in fact, this is the “safest workout as far as strength training goes,” Jeff explained.

Jeff asked if I would try a typical workout, and at first I was surprised. I wasn’t dressed for the occasion—I was wearing these great high-heeled, make-me-three-inches-taller boots—but my boots and I jumped on a machine anyway. The hardest part was learning to move slowly on the exercise machine.

“In today’s fast paced society where speed is king, going slow feels counterintuitive,” Jeff says.

There was no sweating, but I did notice a cardio change, and I was able to complete the entire workout in those boots.

My legs wobbled as I left, and the following day I had that tight sensation in my muscles, but I didn’t feel as if I’d been hit by a truck.

“This is what I love—this workout fits so seamlessly into life. I can exercise and go straight to a meeting afterwards,” Patricia said.

“It works, and it works for everyone—whether you are 20 or 80,” Jeff concludes.

Of course there is data driven science behind these workouts, and the folks at Superslow Zone are happy to go into greater detail. Call to treat yourself to a free consultation and learn why this workout is right for you.

“After a lifetime of being someone who does not exercise, I go religiously,” Patricia said. She believes in the Super Slow method so much that she drives 40 minutes to do a 20 minute workout. “I see it as something I will do for the rest of my life. I never thought I would say anything like that.”


Original article: http://eaglemagazine.com/2015/03/06/super-slow-zone/